Project
Scope of Work
Discover
Product Research
User Research
Define
Key Takeaways
User Flows
Design
Design Execution
Design Mock-ups
Debug
User Testing
Result
Motorq’s Connected Vehicle Data Platform provides powerful insights from your fleet’s data without requiring dongles. Utilizing advanced data analytics, Motorq helps businesses optimize fleet management, improve operational performance, and reduce costs.
This project united the expertise of Product Owners, UX/UI designers, Data Scientists, UX Researchers, and Developers to create an advanced platform that meets the evolving needs of fleet management.
We conducted a thorough evaluation of existing fleet management systems, exploring global best practices in connected vehicle data platforms and fleet operations optimisation. We analysed leading industry solutions to point their strengths and weaknesses. By incorporating the latest innovations in data analytics, we seamlessly integrated advanced practices into Motorq, delivering a highly effective and user-centric experience.
We used surveys, interviews, and field studies to identify key user problems and needs. Our findings revealed a strong preference for platforms offering real-time data access, intuitive dashboards, and seamless integration with existing systems. Users expressed frustration with current solutions due to the complexity of interpreting data and the high costs and maintenance of hardware-based systems. They emphasized the need for a solution that simplifies daily operations and delivers actionable insights.
Clear and intuitive data visualisations are essential for users to quickly interpret vehicle performance metrics and driver behaviour.
Improved navigation and filtering options are necessary to help users efficiently find and manage the information they need.
Fleet managers require real-time data updates to make timely and informed decisions regarding vehicle performance and maintenance.
The platform must support scalability to accommodate both small and large fleets, with features that can grow alongside the organisation.
Based on research and strategy, user stories and a user flow map were developed to illustrate the journeys of both user types.
Driver Behaviour Tracking
Trip History Management
Org Structure Management
Vehicle Utilisation
Our designers visualized concepts to create a cohesive user experience. The design was influenced by several factors, including:
Brainstorming
Generated a wide range of creative ideas and solutions based on user needs and research insights, fostering innovative approaches.
Development
Refined and developed promising ideas into detailed concepts, incorporating user feedback and feasibility assessments.
Prototyping
Created high-fidelity prototypes that visually and functionally represent the proposed design solutions, allowing for interactive user testing.
Presented for a quick overview, these mocks showcase the design solutions provided by the Dexio Team. They highlight key visual and functional elements, illustrating how our design addresses user needs and enhances the overall user experience.
We conducted user testing with a prototype of Motorq’s platform to validate our design decisions and gather feedback. Fleet managers and data analysts interacted with the dashboard, explored its features, and performed tasks such as monitoring vehicle performance and generating reports. Key observations showed that users valued the clean and intuitive interface but faced challenges with navigation and the depth of data visualisation. Feedback highlighted the need for better data filtering options and simpler navigation to improve usability. We revisited the design based on this feedback, resulting in successful improvements in subsequent testing.
Motorq’s Connected Vehicle Data Platform effectively meets the needs of fleet managers by providing a hardware-free solution that delivers actionable insights effortlessly. Through our research and user testing, we pinpointed key areas for improvement and made adjustments to enhance the overall product experience. The final platform offers a streamlined interface that simplifies data management and supports informed decision-making, aligning with user expectations and boosting overall satisfaction.
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