Project Goals

Neartail is a platform that enables local businesses to process orders and collect payments directly through their existing forms. This streamlines the process, eliminating the need for complex e-commerce setups and allowing businesses to establish an online presence in just minutes.

Scope of Work

This project brought together Product Owners, UX/UI Designers, Illustrators, UX Researchers, and Developers, all working collaboratively to create a cutting-edge platform that supports local businesses and enables seamless product ordering.

Product Research

We performed a comprehensive analysis of existing online ordering solutions to improve local business operations. This involved a competitive analysis to evaluate the strengths and weaknesses of competitor products, as well as reviewing successful case studies to identify best practices. The findings highlighted key gaps and underscored the need for customisation and user-friendly features. By integrating these insights, we designed a platform that delivers a world-class experience for local businesses.

User Research

Interviews with small business owners and potential users provided insights into their daily challenges, ordering preferences, and the difficulties of managing operations online. This research identified key pain points and led to the development of diverse user personas, including both tech-savvy and less digitally inclined business owners. These personas guided our design decisions, ensuring that all user needs and challenges were effectively addressed.

Key Takeaways

Design Execution

Our designers visualized concepts to create a cohesive user experience. The design was influenced by several factors, including:

Design Mock-ups

Presented for a quick overview, these mocks showcase the design solutions provided by the Dexio Team. They highlight key visual and functional elements, illustrating how our design addresses user needs and enhances the overall user experience.

User Testing

During the user testing phase for Neartail, we conducted extensive prototype testing with small business owners and potential customers. We gathered feedback to assess the platform’s functionality and ease of use. The results informed refinements that significantly enhanced the overall user experience.

Conclusion

The successful creation of Neartail is the result of effective collaboration and strategic planning. By addressing critical challenges faced by small businesses and leveraging insights from thorough research, the project achieved its objectives. Neartail emerges as a leading platform for simplifying order forms and enhancing online operations, showcasing the power of teamwork in developing impactful solutions for the modern business landscape.